Concept — Instructional Strategist Intro Video

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A ≤30-second strategist intro so the participant meets the IS before arriving. It spans three roles (IS authors, PM approves, Participant watches) and is a small feature with an outsized relationship-building payoff.

Lifecycle across three roles

  IS records [A1]  ──►  PM approves [A1]  ──►  auto-associate [A2]  ──►  Participant watches [A2]
  ≤30s (max 45s)       review queue          to school/workshop        on workshop open
  save to profile      approve/reject/        assignment
                       request changes

Specs

• Length: ≤30 sec target, max 45 sec.
• Profile-based: saved to the IS profile; auto-associates to every assignment once approved.
• Approval-gated [A1]: not active until the PM approves. PM has a review queue (approve / reject / request changes).
• Auto-association [A2]: when an IS is assigned to a school/workshop, the participant-facing intro section shows that IS’s video. If the assignment changes, the displayed video updates.
• Fallback: if no video exists → “intro video coming soon” placeholder + admin alert logged.

Engagement signal

% watched intro video is tracked [E2] and surfaces in the IS Strategist Insights — a leading indicator of cohort engagement, visible ≥3 days before the engagement alongside % logged in.

Why it earns its place

The platform’s job is behavioral, and behavior change rides on trust in the coach. A 30-second face-and-voice intro converts an anonymous “workshop” into “my strategist’s session” before day one — cheap to produce, compounding in effect.

Related

• Roles and goals — IS onboarding, PM approval queue
• Context layer — % watched feeds Strategist Insights
• Source: user stories A1 (IS), A2 (PM), E2 (IS) of recommendations doc